INTERSPORT project report:

Efficient information supply for specialist stores and
Employees on the basis of SAP BTP

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During the webinar, Stephanie Ortega from INTERSPORT (Corporate Communications Officer) and Markus Marenbach from VANTAiO (Managing Director) explained how the new communication system was implemented at INTERSPORT and also what challenges had to be overcome in this project on SAP BTP.

What is this project about?

INTERSPORT Deutschland eG is Germany's No. 1 sports retailer, with 900 dealers and 1,500 specialty stores. A reliable supply of up-to-date information is essential for all employees. The greatest success factor in sports retailing is the professional advice given to customers on site. In order to be able to take the necessary time for this, all processes must be organized in an efficient and uncomplicated manner.

INTERSPORT Deutschland has been following this basic principle in IT for many years and has successfully implemented a single entry point for all applications and services based on SAP. INTERSPORT wants to sustain the transformation from a purchasing community to an innovation community. The demands to establish a fast and targeted information supply are therefore very high. In practice, this means: Reduction of information overload, target group-specific communication and a user-friendly, intuitive editorial cockpit. The new system can be used on all conceivable device categories: On PC/desktop, tablet, smartphone and even TV sets.

During the webinar, Stephanie Ortega from INTERSPORT (Corporate Communications Officer) and Markus Marenbach from VANTAiO (Managing Director) explained how the new communication system was implemented at INTERSPORT and also what challenges had to be overcome during this project on SAP BTP.

In addition to a LIVE demo, in which it was presented how the system behaves concretely in use and how messages are created and published, Stephanie Ortega also gave an exclusive insight into the experience reports of INTERSPORT Germany with the communication system from VANTAiO.

Your speakers

Stephanie Ortega

INTERSPORT, CORPORATE COMMUNICATIONS OFFICER

Markus Marenbach

VANTAiO, Digital Workplace Advisor

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